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Dangote tops list of 50 most valuable brands in Nigeria

Dangote Industries Limited has topped the list of 50 most valuable brands in Nigeria after emerging as the country’s most valuable brand for the sixth consecutive year. This ranking was announced by a brand and marketing firm, Top 50 Brands Nigeria, as part of its comprehensive 2023 Top Brands perception assessment.

The rating firm in a statement said: “Dangote got an impressive aggregate score of 86.2 on the Brand Strength Measurement (BSM) index, reinforcing its position at the forefront. The score reflects the consistent excellence of the brand.

“MTN remains a strong contender, securing a close second place with an 85 BSM index score. This year’s third and fourth positions are secured by Airtel Nigeria and Globacom, both with BSM index scores of 77.9 and 77 respectively. Interestingly, this reaffirms the prominence of telecom brands, with three out of the top four hailing from this sector. Among the Top 10 brands are Access Bank, Zenith Bank, Coca-Cola, GTCO, and First Bank.”

Globacom was adjudged the most popular brand following the outcome of a Top of Mind (TOM) survey, where respondents mentioned 10 brands that came to their mind or that they could easily recall.

This year’s survey had as respondents Chief Marketing Officers and Head of Corporate Communications of major companies across the land.

Announcing the ratings, Top 50 Brands Nigeria said: “This annual top brand evaluation provides a qualitative, non-financial assessment of the value of leading corporate brands in the country. It gauges consumers’ perceptions of brands and their impact on overall brand strength, using the Brand Strength Measurement (BSM) index—a model designed to assess a brand’s ability to deliver on its promises from the consumer’s perspective.”

Sarvan Sarvanhttps://max28news.com/
Sarvan is a dynamic journalist with three years of experience, currently making a significant impact as a reporter for Max28news. Recognized for his astute reporting skills and commitment to delivering accurate news, Sarvan has quickly established himself as a trusted and influential voice in the field of journalism.
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